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Tag Archives: Realty Executives

Mobile Marketing Featured in Inman News

23 Monday Nov 2015

Posted by emythrealestate in Mobile Technology, real estate, Real Estate "war stories", real estate education, Real estate Search Engines, Real estate websites, Smart Phones

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Amber Taufen, Inman News, real estate, Realty Executives, Rich Rector

Amber Taufen, reporter for Inman News, just published a report called, “How Mobile Technology Has Changed Real Estate.” She was kind enough to interview me and feature my first Mobile MLS search done in 1985 from my car phone with portable terminal attached. Click on the link below to see the article from September 2, 1985.

Mobile Search Photo Only

1985 AZ Republic Article

Here is Amber’s report:    Inman_Mobile_specialreport

 

 

Realty Executives Celebrates 50 Years of Innovation!

05 Thursday Nov 2015

Posted by emythrealestate in 100% Concept, entrepreneurism, innovation, real estate

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real estate brokerage, real estate companies, Realty Executives

STARTED A BUSINESS – CHANGED AN INDUSTRY!

In 1965, my father, Dale Rector, revolutionized the real estate industry by inventing the 100% Commission Concept for managing a real estate brokerage. Almost every real estate company today offers a version of his concept.

This is the place where it all started.

This is the place where it all started! 230 Western Park Drive Scottsdale, Arizona

Over the past 50 years our company has continued to innovate…

Some examples of those innovations will be coming in future blog posts…

See how we started trends in personal advertising, MLS mergers, and Moblie MLS Searches…

Real Trends Blog Features Realty Executives’ 50th Anniversary

21 Wednesday Oct 2015

Posted by emythrealestate in real estate

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National Association of Realtors, Phoenix Real Estate, real estate, Real Trends, Realty Executives

Realty Executives_LogosWe are pretty excited to start the celebration of Realty Executives’ 50th Anniversary! On October 19th our franchisees gathered 50 years to the day when our first office was opened. Dale Rector and the company revolutionized the entire real estate industry with the creation of the 100% Commission Concept.

Real Trends, the industry’s highly-regarded publisher, recently highlighted some of our innovations over the years.

Here is the link to the blog article:

Realty Executives – 50 Years of Innovation

HomeOwnership Award at RISMedia Power Broker Dinner

09 Saturday Nov 2013

Posted by emythrealestate in Agent Productivity, Business Productivity, Life Balance, real estate, Uncategorized

≈ 6 Comments

Tags

NAR Convention, Power Broker Dinner, real estate, Realty Executives, RISMedia, Steve Young

RISMedia3

Tonight in San Francisco, I was honored by RISMedia at the annual Power Broker Dinner when Publisher John Featherston presented me with his HomeOwnership Person of the Year Award.  I am humbled by being selected, and enjoyed seeing so many people in the audience that I have known for many years, and many that I have just gotten to know recently.  After 38 years in this industry it feels really gratifying to be recognized this way.

It was also great to see Steve Young (former San Francisco 49ers Quarterback) again…he was the keynote speaker tonight, and was thoroughly enjoyable.  I have had the honor of meeting him in the past at one of his Forever Young Golf Tournaments.

Regional Developers and Broker/Owners joining me from Realty Executives were Michael Neuman from Austin, K.M. Lock and NG Kim Poh from Malaysia, Nancy and Steve Summers from Kansas City, Don Perron from Louisiana, and Jeff Moore from Las Vegas, NV.  All in all a great night!

Accepting the 2013 HomeOwnership Person of the Year Award

Rich Rector, President of Realty Executives International, accepting the 2013 HomeOwnership Person of the Year Award

Chaparral High School Students Getting Real Estate Licenses

27 Friday Sep 2013

Posted by emythrealestate in Agent Productivity, Business Productivity, real estate, real estate education, real estate school, Real estate websites, Uncategorized

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marketing, Phoenix Real Estate, real estate, real estate brokerage, Realty Executives

Real Estate Students at Chaparral High School

Real Estate Students at Chaparral High School

Today I was honored to speak to two classes of high school seniors who are taking real estate classes taught by Brad Goddes.  Brad is a science teacher at Chaparral High School in Scottsdale, AZ, but is also the Designated Broker for his family’s home building business.  For the past several years, he has been offering these classes to seniors that will be 18 years old by the time class is over, so the students can sit for the State Real Estate Exam and be fully licensed agents.

I sang my two little ditties to break the ice, and then had a great dialogue with the students about many aspects of our industry – ranging from franchising to compensation methods to reducing liability in transactions.

Me with the students' instructor, Brad Goddes.

Me with the students’ instructor, Brad Goddes. 

As part of their curriculum, the students must do some outside work, like visiting open houses in the area to see that process in real life and visiting the foreclosure auctions at the Court House steps in downtown Phoenix.

Huge KUDOS to Mr. Goddes for making this available to high school students and giving them an amazing head-start in our industry.  I would love to see this done in many other places.  Please leave a comment letting me know if this type of class is available to high schoolers in your area.

 

 

AZ Midday TV Show – Phoenix Real Estate Market

04 Tuesday Dec 2012

Posted by emythrealestate in Housing Issues, real estate, Short Sales, Uncategorized

≈ 1 Comment

Tags

AZ Midday, Channel 12 Phoenix, Economy, Housing Issues, NBC Channel 12, Phoenix Real Estate, real estate, Realty Executives, Rich Rector

Behind the camera on AZ Midday

Behind the camera on AZ Midday

Here is my recent visit to the NBC Affiliate in Phoenix…this is the broadcast of the segment of the show that aired on Friday, November 30th.  Click on the link below to see the four minute spot.

http://www.azcentral.com/video/2000814369001

Is Your Real Estate Website Optimized For Who Is Actually Searching For Homes?

04 Sunday Nov 2012

Posted by emythrealestate in Housing Issues, Life Balance, real estate, Real estate Search Engines, Real estate websites, Uncategorized

≈ 4 Comments

Tags

Family, Housing Issues, marketing, real estate, Realty Executives, search engines, websites

This week our Phoenix Realty Executives company held an interesting Consumer Panel, in which we had three consumers of real estate tell our agents about their recent experiences in buying and selling homes.

The insights were valuable.  Hearing some ideas directly from our customers on how to improve the real estate buying and selling processes was enlightening.  One comment in particular stood out to me:

Do you REALLY know who is searching your website for homes???

One of our panelists has two daughters, ages 10 and 13.  He told us that right after the family decided to move, his girls were the main drivers of searching the internet for their new home!  When our family moved when I was around that age, I was NEVER involved in the home search or selection process.  How many of you have given any thought to optimizing or having your website appeal to teenagers?  I think there is a huge opportunity here!  It would be fascinating to me to do some market research and focus groups with teenagers of families that have recently moved or are considering it, to understand how best we could include them in the process on our websites.

Do you have any suggestions of what might be compelling?  How about some information about restaurants, coffee houses, music and concert venues?  Perhaps a calendar of upcoming concerts and other events that appeal to that age group?  I am sure you can add some more to the list.

In NYC for the RISMedia CEO Exchange!

05 Wednesday Sep 2012

Posted by emythrealestate in real estate

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Edina Realty, Realtor.com, Realty Executives, RISMedia, Zillow.com

Location for the conference…

Today RISMedia is hosting the CEO Exchange, a symposium of owners of real estate companies and other industry leaders.  I am honored to be on a panel titled “Making Money in Your Market: Has Your Business Reached a Turning Point?”  They have asked me to speak from my point of view as the President and Owner of our brokerage in Phoenix, rather than from my Franchisor perspective.  Those joining me on the panel are: Rei Mesa, President of Prudential Florida Realty; Dan Forsman, President of Prudential Georgia Realty; Joseph Rand, Managing Partner, Better Homes & Gardens, Rand Realty in NY and NJ.  The panel is being moderated by John Featherston, President of RISMedia and Ed Krafchow, Chairman of Better Homes & Gardens – Mason-McDuffie, in the San Francisco Bay Area.

This should give people an interesting geographical perspective of what is going on in different markets RIGHT NOW,  as opposed to the out-dated Case-Schiller stats that the news media seems to think so highly of…

Stay tuned for more…the keynote speaker is Ron Peltier, Chairman & CEO of HomeServices of America.  His topic: “Taking Back the Real Estate Industry”  His company, Edina Realty, recently pulled all of its listings from Realtor.com and Zillow.com.  I am looking forward to hearing his rationale…I probably will disagree…

-Rich

Rich Rector, President of Realty Executives International

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Recent Posts

  • Mobile Marketing Featured in Inman News
  • Realty Executives Celebrates 50 Years of Innovation!
  • Real Trends Blog Features Realty Executives’ 50th Anniversary
  • Inaccuracy of Zillow Zestimates as high as 61%
  • CFPB Costing Consumers – Not Protecting Them

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