I recently attended the Inman Connect Conference in San Francisco, and came back with some great insights from one particular session.
They assembled a group of 8 recent home buyers, and let them speak directly to the audience (of Realtors) about their experiences with the buying experience. I was glad that the conference organizers chose a diverse group, as we know every real estate transaction is different. There was an investor, a single woman, a gay couple, a recently-married husband and wife, and others among the panelists.
There were a few important points that all Realtors need to know:
Buyers want to “own” the search process
They selected their Realtor in one of two main ways:
1. By referral from a trusted source or friend
2. By speed of response on the web, text, social media or phone
They want and expect three main things from their agent:
1. “Help me understand the buying process.”
2. “Be my ‘hyper-local’ real estate expert.”
3. “Negotiate for me.”
Good advice from real buyers. Are you listening? Are you doing these things for your buyers?